Branding is a very important part of being a graphic designer. In order to be a successful designer, you have to know what you represent and what your identity and “brand” is all about. Clients looks for designers with an established identity so they will becoming aware of who they will be working with and most importantly, if the designers aesthetics fits with their needs.
We see companies, large or small, branding their business almost everywhere. From billboards to indoor coffee shop walls, if your logo can be seen by the public, chances are you will catch some curiosity, and even better, hopefully some future clients. More businesses or going identity crazy and branding most of their products and stationary sources so they can get their name out there. And it’s not a bad thing at all!
So if you’re starting to create a brand or logo for yourself, here’s a short tip: keep it simple and keep it you. That’s it!