Helvetica: A classic or just outdated?
50 dollars says that whenever you walk around town, campus, etc. for a day, you’ll at least run into one sign that uses Helvetica. Helvetica is the most used typeface word wide.
Here’s a little history on Helvetica:
Helvetica originated from Switzerland and was created by Eduard Hoffmann in 1957. It was originally called Neue Haas Grotesk and made to be a contemporary version of the typeface Akzidenz Grotesk. Helvetica was created to be used in a variety of situations without appearing inappropriate. Since the positive feedback of the typeface, Helvetica has been developed in multiple forms such as Helvetica Light, Helvetica Bold and Helvetica Black.
Since Helvetica is so simple in it’s form, it can found almost everywhere because of it’s flexibility in form. You can find Helvetica being used on products, advertisements, way finding, and many more formats. Large company such as Apple and Toyota use this typeface in their products.
With Helvetica being literally almost everywhere we go, we’re probably getting really tired of its appearance being, well, almost everywhere, right? Not exactly. Though Helvetica is used quite often in marketing and advertising, it looks like this typeface is not going to be going on hiatus any time soon. Helvetica has been around for almost six decades and has also won many awards including first place in FontShop Germany’s “Best Fonts of All Time” list. There has also been an amount of typefaces coming into the scene that have been inspired by Helvetica.
Like it or not, Helvetica is here to stay and you will have to learn how to get use to seeing it almost everywhere if you’re not fan of the typeface. Helvetica may still be seen as a new age type of typeface in the history of typography, but for one thing we know is that Helvetica is continuing to grow dramatically and will be an iconic form for future typefaces to live up to.